Our team created a SaaS platform for retail buyers to work more closely with their vendors to co-create purchase orders easier and faster.

My role:
Research, Synthesis, Rapid Prototyping, Web Design
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Duration:
8 Months
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Outcome:
SaaS, Web App

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How might we help buyers manage their stocks accordingly in-season, off-season, or pre-season?

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Affinity diagramming

"When I’m looking forward, I want to see what my assortment might look like at a certain point of the year."
Buyer, national department store
"Putting a face to a name when you’re in a new category would be super helpful."
Buyer, sporting goods
“Historical analysis is the foundation for every conversation."
Buyer, fashion

After each sprint, we put our assumption prototypes in front of buyers from major retailers to gauge user sentiments and feedbacks.

Rapid Prototyping

Buyers' digital journey involved lots of numbers and less visual representation. Thus, we aimed at increasing user engagement by enabling buyers to monitor their assortment as they should.

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